rubyVEAL - veal you can enjoy, knowing it's been raised and grown in the most welfare-friendly conditions, in the heart of the Cotswolds. We think it's the best-tasting veal around - and we're not alone!

We work in partnership with a local organic dairy herd to create our unique organic rubyVEAL. Raised outside in open fields, our calves are fed natural milk and grow up with unlimited access to pasture. Many of them have a nurse cow - a bit like a foster mother - to look after them and maintain the all-important cow:calf bond as they grow up. Kept in small groups, they receive the most natural diet possible.

Because it's a natural diet, they don't grow unnaturally fast. The darker, richer flesh of rubyVEAL comes only from slow-grown, unstressed animals. Simple good stockmanship - the idea that prevention is better than cure - removes the need for antibiotics and other medicines.

At around six months old - the same age as most pork and lamb - our calves go in small groups to a local family-owned abattoir. After hanging for about a week to improve flavour and texture, our master butcher prepares the rubyVEAL cuts - although many of our hotel and restaurant customers simply prefer to take the carcase whole.

Savour the difference with rubyVEAL - a succulent, great-tasting, slow-grown delicacy. It's worlds apart from its Continental counterpart and, as Hugh Fearnley-Whittingstall himself points out:

Pancake Farm's rubyVEAL is deliberately small-scale:

• We believe that the best meat comes from animals kept in small groups
• Here they can exhibit natural behaviour and thus allow the stockman to immediately identify welfare or health problems
• Low-volume production enables us to focus on quality, rather than quantity
• We'd rather have 100% customer satisfaction than 100% guaranteed supply
• We believe in local food

Top Cotswold chef Rob Rees had this to say about our rubyVEAL at a recent tasting (listen to him here):

We don't have rubyVEAL for sale all year round. The dairy herd calves twice a year, and so we raise calves ror rubyVEAL only twice a year. So snap it up while it's available! To find out more about rubyVEAL, availability and pricing, just pick up the 'phone or send us an e-mail:

01285 721056
hello@pancakefarm.com